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You've got screens in your office. Now what do you put on them? Most office digital signage ends up showing a static logo or a forgotten PowerPoint. That's a waste of hardware.
Here are practical content ideas for office displays — organized by where the screen is and who's looking at it.
Lobby and Reception Displays
The lobby screen is for visitors and first impressions. Keep it clean and useful.
Welcome messages with visitor names. If you use a visitor management system (Envoy, SwipedOn), pull the day's visitor list and display “Welcome, [Name] — [Company]” on the lobby screen. It costs nothing extra and makes a strong impression.
Company overview reel. A 60-90 second loop: brand video, key stats (employees, locations, years in business), recent awards or press mentions. Keep it simple — this isn't a sales pitch, it's a waiting room.
Live social media feed. Pull your company's latest LinkedIn or Instagram posts. Tools like SignPresenter and Yodeck support social media widgets. It shows the company is active without you manually updating content.
Office directory. Floor map with department locations, conference room names, and key contacts. Especially useful for multi-floor offices or co-working spaces.
Break Room and Common Area Screens
Break room screens are for employees who are taking a mental break. Light, useful, low-effort content works best.
Lunch menu or nearby restaurant deals. If you have a cafeteria, show today's menu. If not, rotate local lunch spots or food delivery deals. Employees actually look at this.
Company announcements. New hires, promotions, birthdays, work anniversaries. Keep it to 2-3 slides — nobody reads a 20-slide deck on a break room TV.
Weather and traffic. A live weather widget and local traffic conditions. It takes 10 seconds to set up in most CMS platforms and gives employees a reason to glance at the screen.
Team wins and metrics. Sales numbers, project milestones, customer satisfaction scores. The key: update them regularly. A “Q3 Sales Goal” slide in December does more harm than good.
Wellness and HR reminders. Benefits enrollment deadlines, flu shot dates, EAP resources, PTO balance reminders. HR teams love this channel because it reaches people who ignore email.
Conference Room Displays
Conference room screens serve one purpose: eliminate the “is this room available?” problem.
Room scheduling integration. Connect your CMS to Google Calendar or Outlook. Display current meeting, next meeting, and room availability status. SignPresenter, Rise Vision, and ScreenCloud all support calendar integrations.
Meeting agenda on arrival. For recurring meetings, display the agenda as attendees walk in. It sets context and reduces the first 5 minutes of “so what are we covering?”
Video call info. Display the Zoom/Teams link, WiFi password, and AV instructions. Saves IT support calls and the awkward first 3 minutes of every meeting.
Hallway and Elevator Area Screens
Hallways get 5-10 second glances. Content needs to be scannable and rotating.
KPI dashboards. Pull data from Google Sheets, Power BI, or your CRM into a live dashboard. Sales pipeline, support ticket volume, uptime metrics. Most signage CMS platforms support dashboard URLs or iframe embeds.
Internal job postings. Especially effective for companies with high internal mobility. A simple “We're Hiring” slide with the role and a QR code to apply.
Safety and compliance reminders. For manufacturing, healthcare, or warehouse environments: safety stats, incident-free days, compliance deadlines.
Event countdown. Company retreat, product launch, holiday party. A countdown timer creates anticipation without cluttering email inboxes.
Content Tips That Actually Matter
Rotate content every 8-12 seconds per slide. Faster than 8 seconds and people can't read it. Slower than 15 seconds and the screen feels static.
Update weekly at minimum. Stale content trains people to ignore screens. Block 15 minutes every Monday to refresh at least 2-3 slides.
Keep text under 30 words per slide. If you need more words, it belongs in an email, not on a screen.
Use high-contrast colors. Dark text on light backgrounds or white text on dark backgrounds. Avoid light gray text on white — it's unreadable from 10 feet away.
Mix content types. A playlist that's all text slides gets ignored. Alternate between data dashboards, photos, video clips, and text announcements.
Software to Run It
SignPresenter ($10/screen/month) handles all of the above — social feeds, calendar integration, dashboards, and media playlists. It works with any TV and a Fire Stick or any smart TV.
Yodeck has a free tier for one screen, which works for testing. Rise Vision offers a free plan for education. ScreenCloud starts at $20/screen/month with strong integration options.
For a typical office with 3-5 screens, expect to spend $30-$50/month on software and $300-$500 per screen on hardware (consumer TV + Fire Stick).
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FAQ
How often should I update office digital signage content?
Weekly at minimum. The most effective office signage programs update 2-3 slides per week and do a full content refresh monthly.
What's the best screen size for office digital signage?
55″ for lobbies and break rooms. 43″ for conference room scheduling displays. 32″ or a tablet for elevator banks or narrow hallways.
Can I show live dashboards on digital signage?
Yes. Most CMS platforms support URL or iframe embeds. Point it at a Google Data Studio, Power BI, or Geckoboard dashboard and it updates automatically.